Showing posts with label selling.products. Show all posts
Showing posts with label selling.products. Show all posts

Tuesday, 14 February 2012

Salon Retail products and sales.


Back2myroots : A place to share thoughts and grow idea's. B2MR
How do you as a salon owner decide what products to carry: What will you staff embrace believe in enough to use and sell?
*Is it the Brand?
*Is it the packaging?
*Is it smell?
*Is it cost?
As a retail product when marked up will it be profitability? Is it an all natural earth and environment saving product? How do you decide. Do you trust the sales Rep?
This is big business: you have to get it right on so many levels!
*How much can you mark it up?
*Will it sell? Does it have appeal?
*Do the staff like and support this product?
*Is the support education good?
How much stock do you have to carry? It's so easy to get sucked in remember many product lines change packaging to re invent it and increase future sales. If you carry to much stock you may get left with old product! Carry only enough stock for a month at a time.Try to pay on 30 days and this way your don't have money sitting on the shelf. Get staff involved, pay fair commission or incentive. Don't mark up so much that it cannot sell. Stay on top of stock at all times do not let your friendly sales rep do the ordering for you!!!
Do you need some help with this issues or other matters relating to your business and how to make it a bigger success. Check out the links below for some really useful tools designed to help you get your business growing. OnLine support structured to work with you and support you as you work though the challenges of running and growing your business. Are you ready for a challenge? In order to be able to share these links with you for the past Month i have taken the challenge and worked through the material provided by salon success both audio and PDF books downloads.
It does take allocating some time. it's not a quick fix Magic pill that does all the work for you. It encourages you. To look at what your doing, why and how, It discuses how to change things look at things and issues in a positive light. Very easy to follow and listen to highly recommended . If it was not would it be here? if you require more info drop me a note or leave me a question.
Mike B2MR

Friday, 5 August 2011

Hair stylist's. Are we the product? we offer service

Back2myroots : A place to share thoughts and grow idea's. B2MR



I find the more I write and think about topic's to keep my little blog up to date and interesting. The more I reflect on. What it means to me! what I can offer! What can I share to keep them current and interesting:

In working through this thought process it brings me back to the key point of what we all do and offer service.
Yes it's skill it's knowledge it's communication but none of this matters if we don't offer. Good service and good value for money service. Value for money does not mean discount or cheap just value.
What is the product we market?
It's our skill, creativity, knowledge. ability to listen to communicate, honesty,
Oh yes and that all important consultation.

We are in the business of offering advise we are also specialist in solving problems!
So we are in a very unique business.
We have a wonderful opportunity to use the many skills gained, utilise the tools at our disposal to do our job to apply our trade. We have the ability to turn a bad day into a good day from disaster into success powerful stuff.
We have to think of ourselves as being totally unique in the service we offer and the skill we have for we are all different we all react in different ways this does not mean we are not part of a team and as such should not share thoughts idea's we just all have something different to offer a different way of doing things.
The way we present our selves the appearance we project are all part of the personal image package that  is 'I' or 'You' this initial presentation is very important for it say this is me this is who i am!!!


So what are we selling what are we promoting:
This is easy we sell. Ourselves our skill and talent. Creativity. We are expert in the business of creating image a look experts in finding solutions to problems having answers to question.
Because we are all so very different and as such offer our trade in our own unique way none of us will suite everyone personality issues conflict will always exist so when it happens don't take it to heart it only becomes personal if you let it! [ so be the bigger person ] a little humility is ok this does not make you a door mat.
Something we as stylist also need to at least be aware of  as gain success get busy get a reputation is Ego just keep it in check a little ego is healthy but to much..............! not so good.
So to be a good communicator a problem solver what tools do we need? Knowledge is the key here!
Knowledge is power.
With so many different products on the market especially with hair colour both professional and home kits and now an onslaught of new Nano technology [ this new hip term} prior to this every thing was multifaceted, What ever the wording the lingo we have be on top of it we have to be up to date with new products new formulations. How and why they work. How do we do this ?
Education, training up dates, sharing, and by asking questions?? Thing some of us are not so good at!
Remember this the only stupid question is the one we don't ask!
Be informed have knowledge be a problem solver not a problem maker!
As always thoughts comments idea's please,
Mike

To this ends we are given the challenge some time to correct badly coloured hair this could be from either a poor professional job or a hope colour gone wrong.
Colour correction is a skill knowing how to re-balance a pigment mantle as a stylist only embark on this if you have the skill and knowledge to take on the responsibility. As a client work with choose some one you trust for this journey. Also get an estimate of both cost and timing for said correction. have a consultation be informed.
As a follow on from yesterdays posting after correction care:

Post Home Haircoloring Tips:                                                    
                                                          [Above pretty bad almost green hair! ]    
                                                                        before shot                 

Recommendations post-colour tips: 

It is recommended to wait 48 hours before washing your hair again after the initial color treatment is completed.  This gives new hues time to settle.
Always shampoo with lukewarm water.  Hot water will speed up color fading.
Use hair products specifically designed to protect coloured hair get professional advise.  Remember that some shampoo products designed to add volume will actually “blow up” the cuticle and thus cause hues to fade much faster.  Use products that are specifically labeled as “colour safe”
Shampoo less often.  Even permanent colors will fade faster with frequent washings.
Avoid the use of hot styling tools as much as possible.  Heat from either appliances or the sun will speed up color loss. When possible, air dry coloured strands.
When out in the sun or when swimming in a pool hats! Sun, surf, sand all the S things and pool chemicals may leach out precious tones or in some cases, cause color to fade or even worse, turn brassy or odd shades of green or orange.
Treat colored hair with care and respect invest in good quality products that work within your budget   and remember to deep condition on a regular basis to counteract dryness.
 Resist the urge to recolor again before at least 2 weeks has passed.  Remember, less is more.
 Avoid any other chemical processes for at least one month.  Keep in mind that perms or chemical straightening procedures may cause hair colors to be altered.
I would always recommend doing a skin test prior to any application it's always best to be safe.



                                                          {Above make over from above shot}
With some though sight and thinking it is possible to go from a muddy sludge to vibrant colour just takes time and patients:

In Closing:
If you plan on becoming a home hair colour jockey, consider starting a special journal or notebook so you can write down a record of each treatment.  Note the products that you used and the results.Over time you may discover little tricks that make your colouring techniques more streamlined or successful.
I hope this guide is helpful and saves some of the pit falls that can happen when entering the world of home hair colour and correction if required.
Mike B2MR

Wednesday, 29 June 2011

The hair salon. Up selling or sound advise

Welcome to BACK2MYROOTS B2MR: Regular postings of fresh new topic's

How many Salon owners managers and stylist's struggle with the concept of up selling to a client. So many fear the 'S' word sales. Be it the recommendation of take home hair care products or the suggestion of chemical service.Why is this an issue? A client comes to us for change.They come to us either recommended or as a returning client.This shows trust. So is it not our obligation to suggest services that we feel will improve the look and style.
Is it not the case that. We are not offering that full service if we don't offer. Advise on other services available and options to improve both look and style and self esteem.
The thing to consider and the way to look at things is it's not selling. It's sharing with your client options and possibilities. If  you are doing it from a place of caring and sharing .That place that has your clients best interest at heart it's not heavy selling it called' Service' If you genuinely think this will improve your clients look and style and so how they feel about themselves job done.
How do you time and introduce this suggested change without your client feeling obligated or without creating that uncomfortable unease caused by the suggestion. Simple yes Simple! Do you know how?
Its called a.                                                             'Consultation' 
Maybe by looking at the consultation process we can get past any fears around the sales pitch.

what should this experience for our client be this person who we want to build a relationship with this person the we hope will recommend us and the salon for the service and skill we provide and offer.


The Service the consultation: The keys to success.
From the moment a client enters into a salon the experience begins those first impressions the look the feel of the place the atmosphere.
That first greeting. That welcome normally carried out by receptionist or a salon staff member who job is to meet and greet. This is a hugely important role if given this role. Don't turn it down it's a way to hone your people skills.
With new clients some salon will have a questionnaire. This is great for both stylist and client it show the salon cares it puts the client at ease whilst waiting for her appointment maybe whilst having a coffee or tea.
From a stylist point of view it gives us back ground information so we can ask the right questions during our consultation. Without information how can we give sound advise. this opens the door for us to see past history of hair services and the possibility of offering new service. 
Once this has been filled out as a stylist I think it's important to come a meet your client introduce your self to the client you should already know your clients name this should be on your personal day agenda sheet. if this is not the case in your salon introduce it! 'Now'
[Yes a list of clients for the day the service they are hoping for and whether they are new or return or recommend clients]  Because with out having a consultation all the facts how can we decide what is possible !! we cannot.
Trust me when I say this.  I have seen many stylist work out their days take {£ $ } before the day starts. 
I have worked with one stylist. Who would get into work look at the day sheet and get all the tubes of colour out for that day putting them aside.  god help any one who touched this colour I made a point of using it !!! well no ones perfect ! How could you possible know what a client wants in advance of them coming in? much less taking the time to talk with them. How boring ! well this stylist was really very boring. Personality of a  dead nat !!!
So back to the plot 
First impression count how you look and present your self says who you are its all about the image you project your dress hair makeup! That look that says this is me! what can I do for you?
We have introduced our self. Escort our client though to our work station. This area is represents who you are. How you work. Untidy dirty chaos does not work!
With the clip board on your lap sit next to your client. Remember  eye level. eye contact. Remember you have some information to hand so use it.
Not! what are we doing today ! 'How about'
I see from the information you have kindly filled you you had a hair cut 6 weeks ago. How has that been working out for you. How manageable have you found it as it's grown out. That leads into what brings you here today how can I help all leading open ended questions.
This now leaves the door open for easy conversation you have relaxed your client you are starting to build trust.
Personal routine, products used, if chemical service has been carried out on the hair even if not being re done on this occasion it still needs to be touched on for future booking and for advice and comment
Never ever! Put a colour chart on a clients lap and say. What colour do you want today! It's your job our job as professionals to advise on colour that can work and look stunning. 
This is the up sell without the hard sell!
Having established History and indeed wish list we can move on the recommendations.
Style . Look . Length . Colour . Products styling tips maintenance. Be honest  at all times. I like to refer to a relationship as taking a journey together that with patients honesty open the doors to endless possibilities.
There is such a difference between a quick pre shampoo chat and a real genuine caring consultation? 
Of course there will always be slight differences in the process and peoples expectation and what they demand .That is why we chose to be in the service industry. The question being are you are you ready for the challenge to make some changes to how you do your consultation advise your client? To seek out some help advise and guidance if required. Do you want to gain the skills to really succeed and reach new levels of success.
In closing having a fully booked day is what most stylist long for strive for. Consistently busy. But consider this. When fully booked or over booked we lose clients ! Why however good we are the standard of service drops.
 Your fault no one else to blame ! You took short cuts kept clients waiting. You sacrificed your standards for a few extra £££ or $$$$.
Do this and you do more damage a dissatisfied  client will go else where taking her friends with her! it's Service, reliability, Service consultation, Service, skill oh and More Service!!!.
It's all about Balancing your day so you have the time to suggest and offer these new services. work with your team mates. Colour technician space your appointments so you have time to offer and perform new services. Don't worry or think about the £££££ or $$$$$ this will follow concentrate on the job in hand your client and the service you offer.

The up sell is not an up sell it's offering your professional skill and knowledge to your clients to enhance and improve their look! That's what they come to you for!   Having suggested change if they don't fancy it . no big deal make a note on file discussed with client . Maybe they want time to think about it you have planted a seed for next time! hence the note's.
Product sales home after care. How can it not be right to suggest the products required to maintain both condition and a look? How can it not be right to suggest product that will help keep a colour from fading? Think of it as a prescription for healthy hair .maybe even go so far as to write down what they need and require!

We are in the service industry sales through education and skill is not direct selling it's part of the service it 's part of what we do. 
Practice all of the above and watch. Your sales improve. Your client base grow your client retention be solid. Your wage packet ! Well that's in your hands