This topic comes to mind because of the changes and challenge we see in our industry. As we struggle to look for new ways new initiatives. Ways to move forward and grow both as salon and as individual stylists. Or as team sharing the same vision a collaboration of views and thinking.
For change to happen we have to want it. We have to be prepared to work .We have to challenge everything we know hoping for change is not enough. We have to take a step back and see that we need to do things differently make positive changes.
We cannot expect a different out come or result if we keep doing the same things in some cases making the same mistakes or errors.
We have to take responsibility and stop blaming circumstances external forces or others! We have to avoid being drawn in to the competitive down spiral of the discounting for business game.
I was chatting with my wife Cindy with today. We were talking about hotels and how so many no longer offer the luxury items we so like. Those free bath products that pack of chocolates that complimentary sparkling water.
It's not free it's factored into the price. The point being the bigger slightly more expensive hotels are still busy and doing well. Whilst the smaller cheaper one struggle compete and yes discount against each other creating a cheap discount market one where something has to give.That thing being service and the experience. Competing creating a discount market is negative destructive some one has to lose !! Why is this?
We agreed it's because although the larger hotels are more expensive. They are providing an experience we feel pampered. We all like to feel special!! Are you getting the idea. Luxury, excellence, high standards of service delivered by highly skilled professionals. These are not in the same grouping as cheap discount short changed businesses struggling to stay afloat!
What do you prefer when paying for something special unforgettable or a cheap very forgettable experience?
The Price of success is?
To honestly take a step back in some cases seek help takes a real want for change. Ask the questions. What should i change? How can i change it. Why should I ? Will it make a difference. If your honest it will. If your willing to take up the challenge to do things differently it will. It's changing your mind set. It's suggesting specialisation. It's creating the place that is special. That place that clients have to be seen in have to be a part of it's creating that something so unique so special that experience thats unforgettable. Was this not your vision when you set out? It should have been!
It applies to your salon. It apples if your a booth or chair renter in salon. It's skill it's your creative talent but what remembered is the experience.Those extra lengths you go to that extra service you provide.
Maybe take some time for this needs some thought and reflection.
Ask yourself some tuff questions. Give your self some honest answer's:
What makes you stand out? What makes you unique? What makes what you do special?
If nothing it's time for a list to make some change. Remember it's the experience not the discount ! Clients do not remember the discount they do remember the experience. ! What can you do about this?
One thing is very clear booth an chair rental is growing as a business option driven by the demand of the client. Salon owners have a responsibility when developing a booth rental establishment to present a stylish and professional image. The booth renter responsibility is to the service offered but also maintaining the image and appearance to still work with the salon owner to develop the salon and culture no free passes. To develop a reputation as a place of excellence for creative and skilled professionals to work. Both salon and business owners and the stylist running a booth rental business need to work together embrace this new growing opportunity. Collaborate to develop a location a business that works for all parties. Share that vision!!!
This web site my blog all set up to help and offer advise. but also to raise question get you thinking.I'm happy to help just contact me we can talk over your situation finds ways forward have a Skype call put am action plan in place. The development and resources page is there to offer help and support.
all you have to do is Ask reach out change can happen you just have to want it ! DO YOU ?
Mike B2MR.
No comments:
Post a Comment