How many Salon owners managers and stylist's struggle with the concept of up selling to a client. So many fear the 'S' word sales. Be it the recommendation of take home hair care products or the suggestion of chemical service.Why is this an issue? A client comes to us for change.They come to us either recommended or as a returning client.This shows trust. So is it not our obligation to suggest services that we feel will improve the look and style.
Is it not the case that. We are not offering that full service if we don't offer. Advise on other services available and options to improve both look and style and self esteem.
The thing to consider and the way to look at things is it's not selling. It's sharing with your client options and possibilities. If you are doing it from a place of caring and sharing .That place that has your clients best interest at heart it's not heavy selling it called' Service' If you genuinely think this will improve your clients look and style and so how they feel about themselves job done.
How do you time and introduce this suggested change without your client feeling obligated or without creating that uncomfortable unease caused by the suggestion. Simple yes Simple! Do you know how?
Its called a. 'Consultation'
Maybe by looking at the consultation process we can get past any fears around the sales pitch.
what should this experience for our client be this person who we want to build a relationship with this person the we hope will recommend us and the salon for the service and skill we provide and offer.