Brand. Image. Reputation:
We all work so hard to create a brand that says who we are. We create and image that projects our vision and supports our brand.We work to turn our vision into a reality.We build our reputation.
We start of with such high expectation. We believe and trust we will be a success.
Why do we then cheapen all we have worked so hard for? We compromise put ourselves down cheapen all we have created by offering discounts why? Do we not believe in our selves has our vision changed? What does discounting really say about your brand?
Maybe it suggest's struggling and are desperate for your business? Rather than professional creative talented styling team. Offering the highest standard of skill and service at competitive rates.
What would appeal more you? What would appear the more professional image and approach? We have to consider these questions. If we are to really address this discount mentality. Consider that competition is not a good thing at the best of times. Competition in the salon creates a higher ache that creates issues of over inflated EGO. It's negative. An environment of sharing, in salon mentoring, collaboration a meeting of the minds, open innovative discussion, a sharing of that vision. Not that mentality built on who's the best!
Competing with salons around you to see who can go the lowest to attract the most is just wrong.
It's crazy! it's a no win market .
Think about your Brand how can you create a niche market?
Think about your vision surround your self with people who share it?
Think about the salon image ? what do you really want it to say ?
Think about your reputation ? what is that worth?
Think about that Street appeal ? those tacky photo copies?
It's only when we really honestly consider these issues that we can really start to see the folly in a discount driven mentality and market.
We have a salon we have a price list .Then we have a huge sign saying 30% off or we plaster the window in discount offers to the point that no one can see in. See what the salon is doing. what it offers enabling the potential client to get a feel for what is being presented.
We fill the window with products we are not first and foremost a retail product store we certainly go get paid to display these products in our window promoting the manufacturer. We have to buy them and then re sell them. We can only re sell them by recommending them to our clients. To do this we have to get then into the salon. If we have discounted our rates right down then why would they pay full price for products?
This is mostly com one sense but some where along the way we have got lost we have been sucked in to this business model that is so from our vision that we falter. We get over whelmed we feel lost consumed.
All of these salon's are in the same town all within a few minute wool of each other .So you can see in trying to appeal they all look the same. It does not work .It's tacky!!!!!
Take a step back be honest. What do you really want? How can you get back to your vision? Why did this happen? Maybe you need a little help or advise? Would you like to discuss your situation ? If so let me know. See contact section.
Mike B2MR:
Lets talk, lets share some thoughts, lets get you a new look, lets get you back to. Your vision. Your brand
No comments:
Post a Comment